Adobe Express: How to Access and Use the UWEC Brand Elements

Overview

Adobe Express is an easy-to-use design software available to all campus employees, students, staff, and faculty. To keep marketing materials consistent, the University Marketing group created a UWEC Brand kit that includes:

• official UWEC colors and fonts
• official UWEC logos
• current branding graphics

Considerations

• If you are not seeing the UWEC Brand, you may need to gain access to it. Review the Branded Materials SharePoint page for additional information.  
• Review the UWEC Brand Guide for information on how to apply the brand to your design.  
• See the Adobe Express: How to Access KB article to learn how to log into the program.

Instructions

Getting started

1. Log in to Adobe Express by going to adobe.com/express.
2. Select the template or project.

How to use Apply Brand

Apply Brand: A one-click feature in Adobe Express that automatically updates a design’s colors and typography to match a selected brand kit while preserving the layout and content.

1. Select Brands found in the Express Navigation bar.
2. Select the brand that will be applied to the design.
3. The Overview tab provides access to logos, colors, fonts, and graphics saved within the brand.
   1. To view a type of element, select “View all” or click on each tab provided.
4. Within the UWEC brand, select the Setting button and choose to apply colors, fonts, or graphics to the design.

5. To have the brand automatically applied to the template, select “Apply brand.”
6. Review the design.
   1. Colors will shift to the brand’s palette.
   2. Text styling will update.
7. To see more options, continue to select “Apply brand” to cycle through the brand assets. NOTE: The Apply Brand option does not strictly apply the UWEC Branding Guidelines.

How to Manually Apply Brand

Editing Text

1. Select the text you wish to modify in the template.
2. Under the text editor (left side panel), select the font option.
3. Click on the menu for the UWEC Brand.
   
   NOTE: Pay special attention to the header and body font styles and use them appropriately.

Editing Color Elements

1. Select the graphic element you wish to modify in the template.
2. Under the graphic editor (left side panel), select the color option.
3. Under Swatches, select the carrot next to In Use and change the option to Brands and libraries.
   
4. To access additional brands, select the hamburger menu to access the list of brands you have saved.
   
   NOTE: Pay special attention to the primary and secondary color guidelines found in the UWEC Branding Guide to ensure the colors are being used appropriately.

Replacing Images, Graphics, or Logos

1. Select the graphic element you wish to replace.
2. Click on Replace.
   
3. Select Brands from the menu.

4. Choose the desired logo or graphic element.
5. Click Replace and the element will appear within the template. NOTE: Adjustments to size and orientation may need to be made.  
   

Additional Resources

• Adobe Express: Overview - This guide provides a basic overview of Adobe Express and links to Express KB articles.
• Adobe Express: Brands - Learn more about the Brand feature, including how to make a Brand to share.
• Adobe Express: How to Access the UWEC Templates -  This guide provides instructions on accessing, copying, and editing UWEC Branded Templates.